What does it mean to be a blogger in the field of training and development? In this innovative research project, Kristina Schneider takes an in-depth look at five edubloggers from an insider’s perspective. Using a qualitative design methodology, Schneider paints a unique portrait, pitting bloggers against their readers, and uncovers the essence of presence, credibility and professional development in the blogosphere.

The result, based on cross-case analysis that took place over a four month period, identifies the key phenomena of motivation, writing style, community building and other general practices that define the professional who also happens to be a blogger. Finally a substantial set of questions emerge about the nature of blog content and readership.

Research and publications such as Kristina Schneider has advanced here, are vital. To study the affordances of blogs – content creation and social interaction – is in a sense to study social media in general. – George Siemens

Edublogging: A Qualitative Study of Training and Development Bloggers by Kristina Schneider will be available as of March 1, 2010.