If you haven’t starting blogging yet, this HBR Article might just convince you.

Indeed, if you want to shape public opinion, you need to be the one creating the narrative.fascinating study last year by Yahoo Research showed that only 20,000 Twitter users (a mere .05% of the user base at the time) generated 50% of all tweets consumed. A small number of “elite users” sets the conversational tenor, just as in the general world of blogging.

And blogging’s ability to impact mainstream discourse has never been greater.

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