In a blog post entitled The Future Of Blogging Might Surprise You, august blogger Mitch Joel comments on the findings of last week’s The Blogosphere – Colliding With Social And Mainstream Media report published by the eMarketer. Joel first gives us a snapshop in time of the emergence of blogging:

If you think about the advent of social media, blogging really was the first pin to drop. The ability for anybody to have a thought, be able to type it up and then publish it online for the world to see (for free) changed everything we know about publishing, journalism and the media. Along with the publishing component, the ability to subscribe to the content via RSS, and have the ability to comment on it publicly, link back to it or even start your own blog was a watershed moment in the history of humanity and evolution of publishing. Some equate it with the advent of the printing press, while many in traditional print media wrote it off in an attempt to maintain their own credibility and professionalism.

And continues with the following observation:

It’s interesting to note that the true growth of blogging is not coming from individuals using this empowered publishing platform to share their insights with the world. The credibility and growth from blogs moving forward seems to be coming from the mainstream media’s desire to have a cheaper, faster and near-real-time platform to distribute their content.

It would be interesting to see how this compares with the rise in popularity of edublogging, specifically the more formalized version of edublogging being promoted and practiced in K-12 and college/university circles currently.


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