Announcing a new initiative for bloggers, Scott Berkun writes:

The hardest part of blogging isn’t the tools – it’s what goes on between your ears. Many people start blogs with excitement, but lose courage when facing the blank post page, or chicken out before hitting publish.

Yet almost 8 years ago, the accomplished writer and motivator  Stephen Pressfield wrote:

There’s a secret that real writers know that wannabe writers don’t and the secret is this: it’s not the writing part that’s hard. What’s hard is sitting down to write.

What keeps us from sitting down is Resistance.

What they both have in common is that they believe that in order to be successful at writing or blogging, one must work at it daily. Post Every Day challenge is a tool to help with just that. In fact, they are launching two campaigns:

  • Post a Day 2011: Post something to your blog every single day through 2011
  • Post a Week 2011: Post to your blog at least once a week through 2011

As I blog in several places—Brandon Hall’s Workplace Learning Today and—I’m going to sign up for Post a Week on


Challenge for 2011: Want to blog more often? | | Scott Berkun 30 December 2010
The War of Art| Stephen Pressfield | Warner Books | 1 April 2003